1. Information We Collect
a. Information You Provide Directly
We may collect personal information you voluntarily submit through contact forms, listing inquiries, newsletter sign-ups, or direct communication, including:
- Name, email address, phone number, and mailing address
- Company name and business role
- Property preferences (e.g., asset type, budget, location, hospitality/hotel investment criteria)
- Messages, inquiries, or documents you submit to us
b. Information Collected Automatically
When you visit the Site, we may automatically collect:
- IP address, browser type, and device information
- Pages viewed, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 5)
c. Property and Listing Data
As a licensed real estate broker, we may access and display property listing information sourced from the Multiple Listing Service (MLS/IDX) and other commercial real estate data providers. This data is subject to the terms of those third-party services in addition to this Policy.
2. How We Use Your Information
We use collected information to:
- Respond to inquiries about listings, transactions, or services
- Provide property recommendations tailored to your investment or hospitality asset criteria
- Send marketing communications, newsletters, or listing alerts (with opt-out available at any time)
- Facilitate real estate transactions, including coordination with lenders, title companies, and other transaction parties
- Improve Site functionality, content, and user experience
- Comply with legal obligations, including those under the Texas Real Estate License Act and TREC regulations
3. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers who support our operations (e.g., website hosting, email marketing platforms, CRM software)
- Transaction parties as necessary to complete a real estate transaction (e.g., co-brokers, lenders, title/escrow companies, inspectors)
- REAL Brokerage and affiliated agents, as Martha CRE TX operates under REAL Brokerage's license
- Legal or regulatory authorities when required by law, subpoena, or to protect our legal rights
- Business partners, such as Hospitality Acquisition Advisory, when a shared client engagement requires it, and only as necessary for that engagement
4. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal, tax, or regulatory requirements (including Texas real estate recordkeeping rules), and resolve disputes.
5. Cookies and Tracking Technologies
Our Site may use cookies, web beacons, and similar technologies to:
- Remember your preferences
- Analyze site traffic and usage patterns (e.g., via Google Analytics)
- Support advertising or retargeting campaigns
You can control cookies through your browser settings. Disabling cookies may affect certain Site features.
6. Third-Party Links
Our Site may contain links to third-party websites, including MLS listing portals, social media platforms, or partner sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies separately.
7. Your Privacy Choices
Depending on your location, you may have rights to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing communications at any time (via unsubscribe link or by contacting us directly)
- Opt out of certain data sharing, where applicable under Texas or other state privacy laws
To exercise any of these rights, contact us using the information in Section 10.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page will indicate when changes were made. Continued use of the Site after changes constitutes acceptance of the revised Policy.